Giffgaff is one of only two mobile networks in the UK to achieve a B Corp certification. It’s proof that they care about their customers, colleagues, community, environment and how they run their business. 

Whether that’s good flexible SIM only deals, good value, good tech or business as a force for good, goodness has always run through giffgaff’s veins. It was now time to share this goodness with the nation, but how?

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As a multi-channel campaign, we knew that OOH would have to work hard in a complementary role. The OOH placements had to embody giffgaff’s B Corp commitments by prioritising partners with the strongest sustainable credentials where possible.

Compared to a standard media plan, the campaign had a 7,314Kg carbon saving of CO2.

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