thoughts08/10/24
How to ACE Christmas with OOH Advertising
ireland26/09/24
PROGRAMMATIC OOH ADVERTISING
uk19/09/24
Talon Shortlisted for 8 Awards for OOH at The Drum Awards 2024
uk16/09/24
A path toward better measurement of sustainability in advertising
uk16/09/24
How New and Returning Brands Can Grow using OOH
news05/09/24
Talon APAC celebrates 70th anniversary of the British Chamber of Commerce Singapore
news05/09/24
MERRY & BRIGHT: Q4 Outlook for OOH is ACES
uk05/09/24
Parenting Out Loud invites dads to be “loud and proud” about parenting responsibilities with OOH campaign
uk30/08/24
Talon Featured In Equistone Partners Europe ESG Review 2023
uk19/08/24
EAT STRONG, GO STRONG: John West showcase the strength of natural protein in the lead-up to the 2024 Paralympic Games
ireland08/08/24
Out-of-Home Advertising Continues Robust Growth in H1 2024
uk07/08/24
Live in Ad Age – Gen Z’s digital detox trend—from social-first to social-free
talon international05/08/24
Beyond Billboards – the new age of OOH
thoughts26/07/24
MAD//Fest 2024: How brands can push their culture forward with bold storytelling, briefing and creatives
thoughts18/07/24
OOH wow! A visit to the city of the Future: Dubai
thoughts16/07/24
Summer, Best Served with Out of Home
ireland11/07/24
OUT WITH THE OLD, IN WITH THE OOH: An Education on the new High Street using a Back-to-School lens
thoughts08/07/24
Game-changing Digital OOH Sets the Stage for a Summer of Sport
thoughts08/07/24
Out of Home Advertising: Leading the Way in a Cookieless Future
uk28/06/24
Talon Receives All-In Champion Status
ireland19/06/24
DON’T GET BURNT:EXPOSING OOH’S TRUTHS THIS SUMMER_
news14/06/24
Talon and Grand Visual support #RightTalent to send young people to Cannes Lions as part of diversity initiative
news10/06/24
Raeem International, Formerly Core Media Pakistan, Becomes Talon Partner Agency to Fuel Growth in the Pakistani Out of Home Advertising Industry
us04/06/24
Talon appoints Ryan Laul as North America Chief Executive Officer
news29/05/24
DOOH’s Aces: Proving the Effectiveness of DOOH
uk16/05/24
Talon named one of The Sunday Times Best Places to Work 2024
news16/05/24
Talon Shortlisted for 10 Awards for OOH for the 2024 Outdoor Media Awards
thoughts16/05/24
OOH + SPORTS = THE WINNING FORMULA_
uk14/05/24
Talon Awarded IPA People First Promise Badge of Honour
thoughts09/05/24
Inside Talon: Faradillah Rahim
thoughts08/05/24
Sport + OOH = The Dream Team
thoughts26/04/24
Inside Talon: Laura Colona
uk09/04/24
OOH is just 3.3% of UK Advertising’s Power Consumption & under 3.5% of its Carbon Footprint – New Report
uk18/03/24
PSA: Please Stop Putting Your Brand Logo in the Bottom Right Corner
uae12/03/24
Innovation, Investment and AI: Talon MENA’s Takeaways from the first Doha Web Summit
uk12/03/24
Unleashing the Gladiator Spirit: BBC Studios and Talon invite fans into the battle in Manchester
us05/03/24
Talon Elevates Enza Chiodi to U.S. Chief Client Officer and Appoints Laura Colona as Agency’s First Senior Vice President Marketing, North America
talon international05/03/24
Talon International promotes Camille Uzan to Head of Planning and Operations
ireland01/03/24
RESHAPING RESOLUTIONS: YEAR-LONG OOH STRATEGIES_
uae26/02/24
Interlacing Online and Offline in Out of Home
group22/02/24
Talon appoints Sue Frogley as new Group CEO
us20/02/24
Out There 360 taps Talon to unlock full potential of OOH advertising for luxury brands in North America
thoughts14/02/24
How Consumer Research Can Help Brands Survive 2024: GWI Annual Conference
thoughts05/02/24
How Much?! – Talon Benchmarks show the impact of using monetary offers in OOH campaigns
news24/01/24
Lessons from Campaign’s The Year Ahead Breakfast Briefing – In Partnership with Talon
us09/01/24
ASSEMBLY, TALON, PLACE EXCHANGE LAUNCH DOOH RETAIL PLANNING TOOL TO DRIVE IN-STORE VISITS
us04/01/24
TALON’S CMO GUIDE TO OOH EFFECTIVENESS
ireland02/01/24
OOH RENAISSANCE: 2024 TRENDS_
thoughts22/12/23
OOH in 2023: Talon MENA Reflections
thoughts20/12/23
2024 OOH PREDICTIONS FROM THE TALON TEAM
thoughts14/12/23
REFLECTING ON TALON’S 2023 – INITIATIVES, LAUNCHES AND WORDS OF WISDOM
thoughts13/12/23
STANDOUT OUT OF HOME CAMPAIGNS IN 2023
uk04/12/23
Talon and SMP Group Expand Sustainable Solution for Classic OOH with 100% Recycled Paper for 6, 48 and 96 sheet campaigns
thoughts01/12/23
Thinking Outside: 2024 OOH Trends & Predictions
thoughts28/11/23
Effective OOH: Cross-Channel Benchmarks Prove OOH’s New Role in the Media Landscape
talon international17/11/23
SLEIGH THE SEASON: ANYWHERE_
ireland09/11/23
PROGRAMMATIC OOH AND ITS POSITION IN THE MEDIA MIX_
thoughts07/11/23
The State of OOH Effectiveness – Learnings from Talon’s Eff’ Week
thoughts31/10/23
OOH on the Advertising Week New York Confab Agenda: Perspectives on a Transformed Medium
thoughts31/10/23
Sleigh the Season – The power of Out of Home advertising this Christmas
thoughts30/10/23
Why DOOH is the Vital Link from In-Home to In-Store along the Path to Purchase
ireland26/10/23
SLEIGH THE SEASON: WHY OOH THIS WINTER_
thoughts19/10/23
Bridging the Gap in the Consumer Journey – Why Omnichannel Campaigns Need DOOH
thoughts19/10/23
Campaigns, Creativity, and Out of Home
thoughts18/10/23
Thinking Outside: Driving Brand Outcomes with Innovative, Data-Driven OOH
thoughts17/10/23
Navigating Life’s Unexpected Twists: My Journey Through Menopause
thoughts05/10/23
Using Benchmarks to Cut Through the Christmas Clutter
news29/09/23
Talon announces changes to senior leadership team to support global growth & innovation
thoughts28/09/23
Inside Talon: Mike Masone
thoughts22/09/23
Inside Talon: Anant East
thoughts21/09/23
Greenwashing – What is it and how can brands ensure their OOH campaigns are compliant?
us14/09/23
Talon and Mediaplus Partner in North America to UnlockInnovative and Effective Out of Home for Advertisers
uk14/09/23
Talon Awarded IPA Effectiveness Accreditation 2023
uk12/09/23
Almost Half UK OOH Advertising Revenue Goes Back Into The UK Economy
thoughts06/09/23
Inside Talon: Todd Palatnek
thoughts29/08/23
Inside Talon: Mel Lindquist
uk29/08/23
Talon Benchmarks: What are they and why do they form the bedrock of OOH effectiveness?
news24/08/23
Talon Strengthens Commitment to Ad Net Zero Mission with Appointment of Alice Date as its first Global Sustainability Lead
uk21/08/23
Talons DSP Atlas Shortlisted for Best Buy-Side Programmatic Platform in the Digiday Tech Awards
uk17/08/23
Technology at Talon: Enhancing audience-first planning with the Ada Insights Dashboard
news09/08/23
Talon Appoints Digital & OOH Expert, Todd Palatnek as SVP, Client Development to Supercharge Growth in North America
thoughts03/08/23
Inside Talon: Harvinder Sokhal
thoughts31/07/23
Talon in Cannes: Celebrating Big OOH Ideas, Sustainability & Thinking Outside
news31/07/23
Talon announced as a finalist in the Medium-sized business category at the British Business Excellence Awards
thoughts27/07/23
Featured in Management Today: Barry Cupples
thoughts27/07/23
Inside Talon: Lucy Baumgartner
thoughts13/07/23
Effectiveness in OOH Creativity & Overcoming the Rise of “Data-Washing”
thoughts12/07/23
CEO Today: Tech Savvy OOH Advertising – An Insider’s Story
ireland07/07/23
Inside Talon: Caroline Decourcy
uk07/07/23
Talon celebrates Female Leadership at MAD//Fest 2023
ireland27/06/23
REVIVE & REBOOT: HOW OOH CAN HELP YOUR BRAND EMBRACE THE SEPTEMBER RESET_
news15/06/23
Talon promotes Luke Willbourn to Managing Director – UK
news14/06/23
The Campaign Tech Awards 2023 – Sponsored by Talon
us09/06/23
Why DOOH is the Perfect Playground for Beverage Brands
news07/06/23
Talon appoints media strategy expert Stewart Easterbrook as Chairman driving International Growth and Technological Advancement
news05/06/23
Celebrating Talon’s Changemakers: Nicola Fox, Asia Wray and Dilki Weerakoon named Media Week’s 30 Under 30 Winners
us17/05/23
Talon Announces Industry Defining Partnership Between Grand Visual And Whisk To Cut Through and Supercharge Media Creativity in OOH
news12/05/23
Talon Turns 10: Looking Back at Our Decade in Out of Home
news11/05/23
The Kite Factory Appoints Talon as OOH Partner
us18/04/23
eTourism Summit Recap – Data Driven Omnichannel Strategies: Turning Data to Stories
uk14/04/23
Starbucks Vanilla Iced Coffee goes underground!
ireland12/04/23
COST OF LIVING: NAVIGATING NEW BEHAVIOUR WITH OOH_
us06/04/23
Talon & Grand Visual Launch Cutting-Edge Experiential Digital Out of Home Campaign for Shake Shack
group27/03/23
Talon acquires independent Out of Home business Evolve, as part of ongoing expansion plans
ireland24/03/23
HOW TECH IS PUSHING OOH FURTHER DOWN THE PURCHASING FUNNEL
talon international23/03/23
The Return of Chinese Travel After Three Years in Lockdown: What This Means for International OOH Advertisers
us20/03/23
Talon Expands North America Footprint with Acquisition of Novus Canada
thoughts08/03/23
International Women’s Day: An Interview
news03/03/23
PEPSICO UK APPOINT TALON AS OUT OF HOME MEDIA BUYING PARTNER
ireland28/02/23
Talon in Ireland launches new business division The Hub
thoughts27/02/23
How to Grow Your Brand in 2023 With Out of Home
thoughts27/02/23
The Future of OOH Investment
us23/02/23
Geopath OOH Office Hours: Why OOH Should be Your Choice Media for 2023
news10/02/23
Talon’s Chadi Farhat, Mansour Wehbe, Sophie Pemberton & Adrian Skelton at World Out of Home Organization’s First MENA Forum
ireland26/01/23
A MONTH WITH TALON IN IRELAND BY ALANNAH KELLY
news20/01/23
Camille Uzan & Callum Banville Promoted to International Business Director’s
thoughts11/01/23
2023 OOH FORECAST: THE TRENDS
group23/12/22
A NEW YEAR: WHAT WE’RE PREDICTING FOR OOH IN 2023
group22/12/22
REFLECTING ON 2022 – INITIATIVES, LAUNCHES & WORDS OF WISDOM
group20/12/22
2022 STANDOUT OOH CAMPAIGNS – CHOSEN BY TALON’S TEAM
us19/12/22
How the Out of Home Resurgence Will Impact Other Channels
talon international02/12/22
Talon International – the new home of Plexus
group02/12/22
Time to Think Outside – Talon announces rebrand to reflect its strategic repositioning and global ambitions
group10/11/22
New for 2023: Talon is Headline Sponsor of the Campaign Tech Awards
us07/11/22
More than half of Advertisers Expect to Invest More in Out of Home in 2023, Finds New BWG Strategy and Talon America Survey
us31/10/22
Krystal Restaurants Appoints Talon America as Out of Home Agency of Record
ireland21/10/22
Out-of-Home (OOH) Expenditure Review : Q3 2022
us19/10/22
Advertising Week New York Recap: OOH is Having a Renaissance with Creative Innovation Fueling its Future
group06/10/22
Time to Think outside – the evolution of Talon Outdoor
uk06/10/22
Talon’s market leading OOH Data Management Platform – Ada – reveals key audience shifts across city centre behaviours pre and post-pandemic
ireland03/10/22
The Power of Out-of-Home (OOH): Christmas Countdown 2022
uk28/09/22
A View from DMEXCO 2022 – Sustainability and the Challenge Ahead
uae05/09/22
Talon MENA Joins IAB GCC
uk25/08/22
Talon Outdoor Joins the IPA Media Climate Action Charter
ireland19/08/22
Out of Home Collaboration: The Enduring Power of a Special Build
ireland04/08/22
All Roads Lead to Out-of-Home (OOH) : The Countdown to the FIFA World Cup 2022
group01/08/22
Talon Outdoor continues Global expansion as it promotes Josko Grljevic from CTO to Group COO
uk28/07/22
Talon Creative Solutions Joins Grand Visual to Supercharge OOH Creativity
uk27/07/22
The Only Way is Up for Out of Home – Talon in Cannes 2022
uk21/07/22
Taking TV shows Out of Home: The Proven Power & Influence of an Incredible OOH Campaign
group15/07/22
Talon Outdoor UK Co-Founder Frank Bryant Steps Down from Board to Enjoy Retirement
group14/07/22
The Trade Desk and Omnicom Media Group UK partner with Talon Outdoor to unlock insights for data-driven Digital Out-of-Home
uk11/07/22
Only in Out of Home: The Canvas That’s Pushing Creative Boundaries
uk07/07/22
Talon in Cannes: Creativity, Collaboration and the Need for Change
group06/07/22
Talon Outdoor secures investment from Equistone to support global growth and accelerate investment into technology, as Mayfair exits
ireland04/07/22
Out-of-Home Collaboration: Data & Tech with Orb
uk20/06/22
Talon Wins Grand Prix & 12 Awards for OOH at the 2022 Outdoor Media Awards
ireland16/06/22
Back to School: How OOH Advertisers can prepare for the upcoming school year
uk10/06/22
The Platinum Jubilee: A Great Showcase for the Possibilities of OOH
ireland27/05/22
A Summer Spent OOH: Key Trends
ireland26/05/22
OOH Expenditure Overview: Key Trends in Q1 2022
us23/05/22
Stagwell’s (STGW) Media Network and Talon Combine Teams to Further Accelerate Global Presence of Data-Driven Out-of-Home Advertising for Leading Brands
ireland20/05/22
Out-of-Home Collaboration: Experiential with Headcase
group19/05/22
Talon Joins Canadian Out-of-Home Marketing and Measurement Bureau to Grow Presence in Canadian Marketplace
group13/05/22
DPAA, Comscore & Talon America Plan to Join Forces for the First-Ever Digital Out of Home Upfront
us11/05/22
Talon America Partners with LiveRamp to Bolster Data-Driven Out of Home Campaigns
uk09/05/22
How Talon Outdoor & SMP Are Working Towards a Greener Future One OOH Panel at a Time by Switching to 100% Recycled Paper
us27/04/22
Talon America Appoints Chris Greene as Chief Revenue Officer to Lead North America Out of Home Growth
uae07/04/22
Talon Outdoor, the world’s leading independent Out of Home (OOH) media agency, expands global footprint in Asia-Pacific and Middle East.
group06/04/22
Q2 OOH Outlook | Media Landscape
group01/04/22
Talon Outdoor Partners with Place Exchange Extending Programmatic Platform Atlas to the US Market
uk29/03/22
Out of Home Executions: Hand Painted Advertising
uk25/03/22
Talon Outdoor and VIOOH Partner to Expand Digital Out of Home (DOOH) Capabilities
group10/03/22
Talon Outdoor Proves Programmatic OOH Delivers Better Results Than Online Channels
uk07/03/22
Specsavers’ “Should’ve Gone to Specsavers” Campaign is Back with its Wittiest Out of Home Execution Yet!
talon international22/02/22
Talon Group’s Plexus Partners with Mediaplus Group to Drive Creativity & Innovation in OOH
ireland17/02/22
2022 Outlook | Changes in Consumer Behaviour
uk15/02/22
Out of Home Executions: How Light Projections Take Brands Outside of the Box
us10/02/22
Talon America’s Danielle Rind on Bracing for a Cookieless Future
group03/02/22
Sarah Parkes joins Talon Outdoor in newly created Chief Sales and Marketing Officer Role
us25/01/22
3 Reasons Why Out-of-Home Advertising Will Win in 2022
uk24/01/22
Out of Home Advertising Opportunities for Q1: Valentine’s Day, IWD & Mother’s Day
uk19/01/22
Out of Home Executions: Are Drones the Future of Brand Fame?
uk12/01/22
Opportunities for Out of Home: What Does Plan B Mean for the Aviation Industry?
group20/12/21
Growth, Advancement & Reflection: Part 2 – Looking Ahead
group17/12/21
Talon Outdoor and Stagwell (STGW) Expand Capabilities and Global Presence in Data-Driven Out-of-Home Advertising
us16/12/21
Talon America & Havas Media Group Unveil Augmented Reality Out-of-Home Campaign for PUMA
uk15/12/21
Growth, Advancement & Reflection: Part 1 – Reflecting on 2021
ireland13/12/21
2022 Outlook | Key Trends in OOH
uk10/12/21
Looking Back, To See What’s Ahead
us09/12/21
Talon America & Havas Media Group Unveil OOH Campaign in Times Square for The National Association of REALTORS® Good Neighbors
ireland01/12/21
A quick hello from the Talon Ireland team!
ireland01/12/21
Demand for Creative Solutions continues to Grow
ireland01/12/21
OOH Insights: How OOH can become the centre point of connecting audiences this Christmas
us16/11/21
Adweek Elevate: OOH Panel Recap: The Power of Out-of-Home Proximity for Local & Regional Advertisers
group08/11/21
Talon Outdoor Partners With Experian to Enable Greater Data-Led Planning in OOH Environments
uk26/10/21
Out of Home Advertising: Our How-to Guide for SMEs
uk21/10/21
A Recap of IPA EffWeek 2021 from Talon Newcomer, Lucy Baumgartner
us21/10/21
Advertising Week New York Recap: Talon’s Danielle Rind on the Role for DOOH and Programmatic Buying within the Omnichannel Mix
group20/10/21
Talon Acquires One of Ireland’s Leading Out of Home Specialists
us20/10/21
DPAA Summit 2021 Talon: America CEO Jim Wilson on Growing OOH Spending
us15/10/21
(Out of) Home for the Holidays: Gifting Season Insights
us11/10/21
Adweek Panel Recap: Talon, Buntin & Havas on Winning Go-to-Market Agency Strategies in OOH Advertising
us07/10/21
Kwik Trip Appoints Talon America as Out-of-Home Media Partner
uk23/09/21
The Countdown to Christmas: How OOH Can Captivate Your Audience
group16/09/21
Talon Awarded IPA Effectiveness Accreditation
uk13/09/21
On Device Research Finds Talon’s DMP Delivers Stronger Purchase Intent and Brand Consideration Than Digital and Social
uk13/09/21
The Latest Working from Home & Commuting Trends
group08/09/21
Digital OOH Drives 66% Increase in Pledges Over Facebook for “Please Stay” PSA
uk25/08/21
Out of Home Now: How Brands Are Using Creativity to Connect with Audiences
uk19/08/21
McDonald’s creates walk-thru billboard offering free McFlurrys
us17/08/21
From the Big Screen to the Billboard: Why Out of Home is the Answer for New Movies
us17/08/21
Talon America Powers “Connected Video” with Unification of OTT & DOOH Advertising
us22/07/21
Talon America Launches Ada to Supercharge Out of Home Campaigns with Audience-Driven Insights for U.S. Advertisers
group20/07/21
Digital Out-of-Home: the Perfect Post-Lockdown Performance Marketing Channel?
group19/07/21
Freedom Day: What July 19th Means for Advertisers
group19/07/21
Barry Cupples of Talon: Out of Home States its Case at Virtual Cannes 2021
uk16/07/21
IPA Bellwether Report Q2 2021: Budgets Increase for First Time Since 2019
uk15/07/21
Want it. Need it. Zapp it.
us08/07/21
Talon and Media Partners Support “Please Stay” Mental Wellness Campaign from Born This Way Foundation, The Ali Forney Center and Find Your Anchor
uk06/07/21
Pret is first OOH campaign in Brainlabs’ Talon tie-up
us25/06/21
Talon America and Havas Media Group Crown Stop & Shop’s ‘Feed the Moment’ & Kraken’s ‘Tide Warning’ as Winners of New Digital Out-of-Home Competition
uk22/06/21
Opportunities for Out of Home: Why Remaining in Step 3 Isn’t so Bad!
group21/06/21
Creative Personalisation of Ads – and Scale?
uk21/06/21
Looking Forward, Looking Back
uk09/06/21
How Brands Can Engage with Sports Fans through Outdoor Advertising
uk01/06/21
The OOH Opportunities for Advertisers in Mall Environments
us27/05/21
2021 OOH Media Conference: Talon’s Take on Creative, Cannabis & Culture
us18/05/21
DPAA Appoints Talon’s Wilson to Board
uk18/05/21
Reset Recover & Rise – OOH in a Post Covid 19 Europe
uk18/05/21
Another Step in the Right Direction – May 17th Reopening
us18/05/21
Why OOH Matters Now More Than Ever: A Marketer’s Guide
talon international13/05/21
Plexus Expansion Plans as part of the Global Recovery in OOH
us13/05/21
OAAA Lunch Break Recap: Fueling the Expansion of OOH with the Economic Rebound
group05/05/21
Out of Home Industry reunites to support Cephas Williams’ ‘9:29’ campaign and tribute to George Floyd one year on
uk04/05/21
Talon New Hires: Our First Month in the Product and Data Team
group03/05/21
Talon and Buntin Partner to Fuel OOH Innovation & Maximize Impact on Client Business in the U.S.
uk28/04/21
What Makes Out of Home the Fame Maker?
uk20/04/21
One Step Closer – April 12th Reopening
uk08/04/21
Tools and Systems Built for OOH Create Opportunities to Reach Audiences at the End of the 3rd Party Cookie
group30/03/21
Talon North America Strengthens Programmatic OOH Capabilities with Hivestack
uk30/03/21
Talon strengthens its global Programmatic OOH capabilities with Hivestack
uk22/03/21
Why are Measurement and Insight so Important in Out of Home?
uk22/03/21
Onwards and Upwards: An Insight into Recovery from Ada
us19/03/21
DPAA Webinar Recap: Talon’s Irina Zeltser and Enza Chiodi on Women’s Progress in the Always-On Work Culture
uk17/03/21
Why it’s Time to Bounce Back with Out of Home
group10/03/21
The Last Bite of the Cookie Will Encourage Innovation in Finding Target Audiences
uk09/03/21
Women in Tech and Data at Talon
group22/02/21
Top 5 Digital Transformation Trends in 2021 – OOH Industry
us18/02/21
3 Out-of-Home Myths to Overcome for the Rebound
uk11/02/21
What I Have Learned About Out of Home
uk09/02/21
Good Grief Trust Charity uses Bright and Bold Digital Out of Home to support National Umbrella Day on February 10th
us29/01/21
The Sunset Strip: An Iconic OOH Location Goes Digital
uk27/01/21
How a Turbulent Year Has Strengthened and Reset OOH for 2021
group12/01/21
Talon UK co-CEO Frank Bryant steps back to Founder role
us17/12/20
Geopath Member Spotlight: Talon North America
uk15/12/20
10 Themes to Change Out of Home in 2021
uk15/12/20
What 2020 Has Taught Us & Our Expectations for 2021: Views from Talon’s Senior Team
uk14/12/20
Atlas Delivers Outstanding Results for Financial Services Company Fineco’s UK Launch Campaign
uk01/12/20
Refresh and Reset for 2021: Why OOH is Best for Reaching Audiences Seeking a Fresh Start
us01/12/20
How Transparency Drives Value In Digital Advertising
group26/11/20
Talon Wins 9 Awards & 10 High Commendations for OOH at The 2020 Drum Awards
group23/11/20
OOH Can’t be Dumbed Down to Just an Impression Buy
uk18/11/20
Out of Home Industry collaboration proves positive outcomes for advertisers during restrictions
uk10/11/20
Out of Home Industry unites to support Cephas Williams’ Letter to Zion campaign, backed by 19 senior Industry leaders
uk05/11/20
What Impact will November Restrictions Have on OOH Audiences?
uk28/10/20
The Latest OOH Audience Mobility Insights and Shopping Habits
group22/10/20
Data and Technology brings real opportunity to change, improve and disrupt in Out of Home
us20/10/20
Talon North America Partners with LoopMe to Close the Loop in Measurement for Out-of-Home Advertising
uk19/10/20
Why Out of Home Now?
group15/10/20
Ada Analysis: The Effect of Restrictions on Suburban Audiences
group14/10/20
OOH Agency Today – Talon Outdoor
uk12/10/20
Ada Analysis: Local Restrictions Had Little Effect on Out of Home Exposure
uk07/10/20
P_ + C = 5: A New Approach to Media Planning
uk02/10/20
Lipton and OMD illuminate key landmarks with messages of peace for International Day of Peace 2020
uk01/10/20
The OOH and Retail Potential for Q4
us01/10/20
OAAA Across The Desk with Jim Wilson
group29/09/20
Peroni encourages Stockholm to “Walk With Us” in first Digital OOH collaboration
uk29/09/20
Hobgoblin Debuts the Unofficial Beer of Halloween
uk25/09/20
O2 uses ‘Follow Me’ interactive DOOH at Westfield’s Eat Street to launch No 1 Network campaign
group23/09/20
New Dawn for Out of Home
us23/09/20
Unsiloing’ Out-of-Home Advertising To Unlock Its True Value
uk17/09/20
Open Media uses Talon Ada to understand Trendsetter audience for its Wembley Boxpark screen
uk16/09/20
Maxx Media applies Ada Data for greater Audience Understanding for its ‘Reading Lights’ Out of Home Location
uk09/09/20
Brands Rediscover Consumer Trust with Out of Home
group04/09/20
A Breaking Point for the Media Industry?
uk03/09/20
_KODA Creates Touchless DOOH Experience
uk01/09/20
The Revival of Retail Signals an Opportunity for Brands in OOH
us28/08/20
Powered by new data-driven planning platforms, “out of home” is emerging as the media channel of choice for legal and effective tobacco advertising
us27/08/20
Talon and Havas Media Group Partner in North America to Transform Out-of-Home Advertising
group20/08/20
The evolution of the billboard and the dawning of a new era for OOH
group18/08/20
Fineco and Hearts & Science Launch First Outdoor Campaign with Atlas, Talon’s Automated OOH Buying Platform
us13/08/20
Talon North America Elevates Jonathan Conway to Chief Operating Officer and Shabnam Irilian to Head of Business Operations
uk12/08/20
Feel-good audiences and brands return to broadcast OOH
group11/08/20
Talon redefines the OOH programmatic market by launching Atlas, its intelligent digital planning and buying platform
uk11/08/20
O2 encourages passers-by to “GO Green” with Out of Home as part of its new priority campaign
uk10/08/20
A Chance to be Anything but Dull: How Humour Resonates with Audiences Returning to OOH
group30/07/20
What Does the Future of OOH Look Like for Programmatic, Technology & Creativity?
group27/07/20
OAAA Programmatic Panel Recap
uk23/07/20
Creativity and innovation with OOH
us23/07/20
Growing a Cannabis Brand Starts “Out-of-Home”
uk22/07/20
How Out of Home emerges stronger from the pandemic
group20/07/20
OOH Media Specialist Talon Outdoor Expands Vision to Target Revenue Generation Opportunities
group20/07/20
OOH – The Broadcast medium for Summer 2020
group14/07/20
The Programmatic Potential for Digital Out of Home
group07/07/20
When Audiences Adapt, So Must Technology
us03/07/20
OOH Today Podcast Recap
uk30/06/20
Ada Analysis Shows UK OOH Audiences Boosted by a Return to Retail
uk25/06/20
The return to OOH
us19/06/20
Talon Outdoor integrates OOH campaign planning for cannabis, regulated industries
talon international17/06/20
Plexus launches new webinar series for OOH’s return
uk16/06/20
Digital Transformation – Breakfast, Tech and the Royal Flush
uk10/06/20
Ada analysis shows a return to OOH
uk10/06/20
Wine-in-a-can brand, HUN Wine, expertly pivot their festival launch plans to a tongue-in-cheek counter-intuitive out-of-home campaign during lockdown.
uk03/06/20
OOH Returns With a New Narrative
uk02/06/20
Ada Optimised Campaigns Outperform OOH Norm Benchmarks
uk02/06/20
Brothers #SendingLove between UK and Australia with Digital billboards
usa28/05/20
DPAA Short Connects interviews Talon US CEO Jim Wilson
talon international18/05/20
We’re #SendingLove across the Globe in the World’s Largest User Generated Digital Out of Home Campaign
uk18/05/20
Why OOH should not be ignored during this pandemic
uk12/05/20
COVID-19 and the Rise of Private Jet Travel
group11/05/20
The questions advertisers should ask about programmatic OOH (part three)
group11/05/20
The questions advertisers should ask about programmatic OOH (part two)
group06/05/20
The questions advertisers should ask about programmatic OOH (part one)
talon international04/05/20
Covid-19 and the return of the luxury market
uk04/05/20
Ada analysis shows UK traffic volumes steadily increasing during week 5 of COVID-19 lockdown
uk30/04/20
_Route data relaunches with spot level ratings for digital OOH
talon international29/04/20
Winfried Karst, Managing Director of Talon Europe reflects on the role of local OOH as Germany start to emerge from lockdown
group29/04/20
Imran Elahi: an outsider’s view of programmatic advertising in digital Out of Home
uk22/04/20
Ada analysis shows UK Out of Home movement plateaus during week three of Covid-19 lockdown
uk16/04/20
Then, now, and next: OOH and Covid-19
talon international02/04/20
China shows the way for a post COVID-19 world
group01/04/20
Consumers Won’t Return to Normal, Brands Shouldn’t Either: The Future of OOH
uk31/03/20
Frank Bryant Discusses the Effect of COVID-19 on the Out of Home Industry
uk30/03/20
Out of home advertising’s importance during the time of social distancing
us25/03/20
Launching Wendy’s breakfast with the Baconator!
group06/03/20
Moments of Truth, Trust, Collaboration and Real Momentum
uk27/02/20
The Future of Special Builds: What We’re Predicting for 2020
uk27/02/20
Twitter Highlights its User’s Modern-Day Dating Struggles with Humorous Valentine’s Campaign
uk25/02/20
OOH spend continues to rise, boosted by digital OOH
germany20/02/20
Talon Expands into Europe and Appoints Winfried Karst as Managing Director, Germany
uk18/02/20
Projections, Murals, Wraps, & Live Streams, Immerse London as TikTok Celebrates the BRIT Awards
uk12/02/20
Gü Spreads the Love with Interactive DOOH Valentine’s Day Campaign
group30/01/20
Talon Appoints Jim Wilson as US Chief Executive Officer
uk30/01/20
How brands have owned April Fool’s Day with OOH
uk27/01/20
Talon Appoints Imran Elahi as Head of Digital
uk23/01/20
3 OOH Campaigns That Went Viral
uk08/01/20
Virgin Media demonstrates ‘unlimiting’ power of data-driven creative
group06/01/20
Management changes to position Talon for UK growth in 2020
uk16/12/19
When creativity gives you lemons…
group13/12/19
A look back over 2019
group11/12/19
OOH and econometrics – shouting the loudest or the longest?
us06/12/19
Technology powers growth in OOH
uk28/11/19
Out of Home, outside the box – Talon partners with streaming services Screach to deliver OTT ads to pub TVs
uk22/11/19
Talon scoops seven drums at the Drum OOH Awards
uk21/11/19
Talon boosts Ada’s capabilities through Tamoco partnership
uk20/11/19
All I want for Christmas is OOH!
uk13/11/19
Seven Campaigns, One Channel
uk08/11/19
Talon’s Media Mixer Week
uk04/11/19
Cannabis: A growing OOH vertical in the US and why companies need to make room in 2020 budgets
uk31/10/19
SpOOHktacular campaigns
group31/10/19
Talon partners with data provider X-Mode to enhance Ada capabilities
uk30/10/19
Closing the evidence gap in OOH
uk25/10/19
Creating brain balancing creative
uk22/10/19
InstaDOOH at Nonference
us18/10/19
US power play: Video Everywhere Summit pulsates with digital OOH optimisation
uk16/10/19
Dare to digitise to achieve maximum ROI
uk14/10/19
Channelling your brand Out of Home
uae11/10/19
The online retail industry
group08/10/19
Talon and DPAA: Advancing the ‘Smarter-as-Standard’ Digital Transformation in OOH
uk04/10/19
The changing retail landscape
group03/10/19
Talon boosts U.S. Out of Home data intelligence with SafeGraph partnership
uk02/10/19
Dare to digitise in OOH to drive profit
uk01/10/19
The Guardian’s first brand campaign in 7 years shows ‘Hope is Power’
uk20/09/19
Talon’s 20-20 vision for OOH in 2020
uk19/09/19
Talon’s Best Practice in the Parliamentary Review
uk16/09/19
Talon’s 4-step approach to safeguarding consumer privacy in the era of intelligent digital OOH
uk12/09/19
Talon Outdoor Joins DPAA in Continued Drive to Make OOH ‘Smarter as Standard’
group11/09/19
ATS London 2019: what the future holds for AdTech, Programmatic and OOH
uk02/09/19
Why Facebook is channelling Friends Reunited
uk22/08/19
Using OOH to target young TV audiences
uk19/08/19
Don’t Panic! ‘Ghost Billboard’ revealed promoting Dad’s Army lost episodes
us07/08/19
The Power of OOH: PSAs and Non-Profits
uk31/07/19
Busting some Christmas myths and how OOH can help
talon international26/07/19
Looking to the future to create a better advertising experience in travel
uk17/07/19
Realising our AdTech investment in Out of Home
talon international15/07/19
Capitalising on our future travel experiences and huge change ahead
group11/07/19
Talon Acquires Grand Visual Agency and QDOT Ad Tech Provider
uk10/07/19
Highlights from Cannes 2019
uk28/06/19
Actions louder than words at Cannes
uk28/06/19
Talon, MGOMD and Partners deliver “Unlimiting” Data-Driven Creative for Virgin Media
group12/06/19
Talon sweeps six wins at the Outdoor Media Awards
uk11/06/19
Benchmarking the OOH industry
uk10/06/19
Join Men In Black with Waterloo Domination
talon international23/05/19
Can OOH take a ‘Smarter as Standard’ approach to growth?
group20/05/19
Why Talon was a match made in heaven
uk15/05/19
SEAT and CALM deliver “Grow a Pair” Provocative Messaging using Out of Home 3D sculptures for Mental Health Awareness Week
talon international09/05/19
Talon Launches AdTech Platforms for OOH
uk09/05/19
Talon Partners with Sahaj Software to develop Plato and Ada, Proprietary OOH Technologies
uk25/04/19
McDonald’s UK boosts restaurant footfall with Talon’s Out of Home Data Management Platform
talon international02/04/19
Talon launches International Network and Connected Traveller Brands
group13/03/19
Time to get real about programmatic Out of Home
group07/03/19
How did I get here?
group07/03/19
Talon buys US Out of Home media agency Grandesign
group28/02/19
Transforming Out of Home – an “outsider’s” perspective
group21/02/19
Talon once again ranked in The Sunday Times Top 100 Best Small Companies to work for
uk12/02/19
Life as Talon’s first apprentice
uk04/02/19
How can we harness audience mindset and behaviour to inform the DOOH planning process?
group25/01/19
Talon appoints Barry Cupples as Global CEO
group08/01/19
Talon creates joint Chief Client Officer Roles and promotes Luke Willbourn and Amy Horton
group13/12/18
Unparalleled Excitement as Transformation to dominate Out of Home in 2019
group11/12/18
Audience and Location Intelligence is supercharging Out of Home advertising
uk13/11/18
Evaluating the 4th Space of video advertising
uk09/11/18
Talon view on recent programmatic OOH announcements
group31/10/18
Talon partners with Location Sciences to power data drive
uk30/10/18
Talon & PHD brings digital OOH and social influencers together to promote Nick Jr. show
uk18/10/18
Better Together – The 4th Space research shows +23% uplift in brand metrics
uk17/10/18
Bold. Brave. Unapologetic. Nike continues to Dream Crazy.
uk15/10/18
Global buys Exterion to become biggest OOH Media Owner
uk10/10/18
Why Mental Health is still the elephant in the room
talon international09/10/18
Bag to the Future – Ryanair’s new baggage policy and the potential impact on advertising
group20/09/18
Talon View as Global enters the OOH space by buying Primesight and Outdoor Plus
group30/08/18
Talon Compass: OOH with an accent
uk29/08/18
Giant diamond crown installed on the Southbank to celebrate Michael Jackson’s 60th birthday
group01/08/18
What Makes an Effective Out of Home Creative?
uk26/07/18
Talon and IT Works forms strategic alliance of independent Out of Home media specialists
uk09/07/18
Cunard taps into new audiences with social influencer content across digital OOH screens
group06/07/18
#PrideMatters – challenging stereotypes through media, a personal perspective
uk05/07/18
Automation and the “P” word in OOH: Why collaboration and Data-led strategies will enhance and grow OOH
uk03/07/18
“Make Google do it” Launches in UK Wide DOOH Campaign
uk02/07/18
Talon appoints Josko Grljevic to new Chief Transformation Officer role
group13/06/18
Talon rebadges its Retail team as Talon Compass to navigate the changing OOH landscape
uk12/06/18
Inspiring regional audiences with a smarter take on OOH and the Urban Landscape
group11/06/18
How the US and UK Markets are Enabling Data-driven Creativity in OOH
uk29/05/18
Burt’s Bees ‘Wall of Seeds’ Experience on London’s Southbank
uk21/05/18
Introducing the 4th Video Space: The role for Full Motion OOH alongside Social
uk03/05/18
Smarter as Standard video series – launching Talon’s manifesto for smarter planning in OOH
uk01/05/18
McDonald’s Launches Weather-Reactive Outdoor Campaign
uk09/04/18
A Step up for Start-Ups – How OOH advertising can create the tipping point for start-up success
uk27/03/18
McDonald’s Kick’s-Off “Wiiiinning” Responsive DOOH Campaign for Monopoly
group27/02/18
Talon expands to U.S. with opening of a New York office
uk26/02/18
UKTV brings terror and excitement to the streets for Celebrity Haunted Mansion
uk20/02/18
Hiscox displays real-time cyber crime in digital OOH first
uk15/02/18
Big Mac on the IMAX – celebrating 50 years of the iconic burger
uk13/02/18
Bam the Ram’ breaks free with Out of Home campaign for the new VW T-Roc
uk24/01/18
Mediatel’s OOH conference highlights the consistency, growth potential and digital relevance of OOH
uk08/12/17
Waitrose sends snow to Westfield for festive DOOH activation
uk23/10/17
Buses go digital with Google
uk06/10/17
Upfront and Personal – Digital Equips OOH for 2018
uk12/09/17
Specsavers Launch Reactive Digital OOH Campaign Ahead of National Eye Health Week
uk12/09/17
Virgin Trains Targets Car Drivers with Innovative Data-Driven Roadside Campaign
uk29/08/17
From Intern to Client Executive – and a load of odd jobs in-between!
uk15/08/17
OOH Creatives: What makes them Stand Out from the Crowd?
group02/08/17
Talon launches new ‘Ignite’ proposition – transforming start-ups into established brands
uk17/07/17
Sainsbury’s launches sunset countdown Digital OOH campaign
uk30/06/17
Talon wins 6 at the Outdoor Media Awards
uk27/06/17
Digital out of home – A space oddity
uk26/06/17
Billboards: The strong and stable element of advertising
uk23/06/17
Talon at Cannes: DOOH – Make Love, Not War
uk08/06/17
Twitter affirms itself as global news source with reactive Digital OOH campaign
uk07/06/17
Eurotunnel Le Shuttle embarks on a ‘Mystery Tunnel’ multi-platform experience
uk05/06/17
A Landscape of Possibilities: Out of Home Inspires a New Wave of Creativity
uk23/05/17
Kaspersky utilises DOOH in light of recent global cyber attacks
uk16/05/17
Talon makes raft of senior promotions
uk12/05/17
Renault confirmed as launch client on City Welcome digital screen at London City Airport
uk25/04/17
Fila Demonstrates its Heritage Style with “Iconic Everywhere” Out of Home Campaign
uk04/04/17
HP showcases Business Convertible in Out of Home Installation at Victoria Station
uk13/03/17
Tu at Sainsbury’s Weather Activated, Dynamic DOOH Campaign
group03/03/17
Talon celebrates prestigious Best Companies award win
group23/02/17
Talon the No 1 Best Small Company in The Sunday Times ‘Best Companies’ List
uk08/02/17
Talon wins double Employer Recognition at British Credit Awards 2017
uk02/02/17
Virgin Trains Launches Data-Driven DOOH Campaign
uk27/01/17
CES 2017 through an Out of Home lens
uk10/01/17
Crystal Ski Encourages Londoners to #GetMoreWinter
uk04/01/17
ITV’s The Voice coaches spin for shoppers in DOOH campaign
group01/12/16
Talon Introduces New ‘Seven to Seven’ Email Guidelines
group18/11/16
Talon launches ‘Benchmarks’ to help determine client KPIs for OOH campaigns
uk31/10/16
2017 – A smarter and more creative outlook for OOH, as digital comes of age
uk03/10/16
Diversifying Talon’s Culture though People and Business Growth
uk08/08/16
Talon promotes three to Group Business Director
uk02/08/16
Elizabeth Arden Introduces PREVAGE® with Intelligent, Pollution-Activated DOOH
uk01/08/16
Co-op uses Dynamic DOOH to Promote Summer Campaign
uk18/07/16
Ocean introduces pioneering vehicle recognition technology with Renault
uk12/07/16
The Rise of Content and the Opportunities in OOH
uk11/07/16
Sony Pictures dominates Waterloo station with Ghostbusters campaign
uk20/06/16
UKTV uses dynamic Digital OOH campaign to promote UKPlay on-demand offering
uk14/06/16
Kopping off – Science & Art get it on
uk09/06/16
Out-of-home and the return of the special build
uk26/05/16
Brands React to Leicester’s Big Win
uk25/05/16
Naked juice pack some ‘good’ into latest OOH campaign
group05/05/16
Talon Turns 3 raises £46,000 for charity
uk29/04/16
Heinz upgrades OOH to huge 3D Special Build
uk28/04/16
Tropicana’s Little Glass: A lot of what you need
uk20/04/16
The necessary quest for perfection
uk18/04/16
Waitrose use GoPro cameras to live stream content in OOH media first
uk01/04/16
How is advertising addressing the lack of women and diversity in senior roles?
uk01/04/16
Brands use Clear Channel Digital OOH initiative to reference April Fools’ Day
group17/03/16
Talon viewpoint on the new London Underground contract
uk07/03/16
Exploring the dual media characteristics of ethnic communities in the UK
uk25/02/16
“Extraordinary” Talon named as a Sunday Times Top 10 Best Small Company to work for
uk22/02/16
Talon selected in LSE 1000 Companies to Inspire Britain Report
uk17/02/16
Citroën creates UK-first mosaic billboard using miniature cars
uk29/01/16
UKTV wins Talon’s Smarter as Standard Digital OOH competition
uk11/12/15
Industry research uncovers new effectiveness indicators in Out of Home
uk07/12/15
Talon named as Top 3 fastest growing UK company
uk26/11/15
Research uncovers new effectiveness indicators in OOH
uk13/11/15
Smarter as Standard
uk29/09/15
Virgin Trains uses OOH to launch ‘Masterbrand’
group09/09/15
The importance of our imagination in media creativity
uk28/07/15
Virgin Media and TSB launches the ‘M4 London Gateway’
group24/07/15
Cannes Perspectives: A Landscape of Possibilities
group13/07/15
The Role for Premium Digital Out of Home
uk26/06/15
Context is King: The measured value of contextual advertising in Out of Home
uk25/06/15
PA Consulting Makes the Difference with OOH Drive
uk20/05/15
Iconic IMAX gets the London Look with Kate Moss
uk20/05/15
The Power of Reach: OOH reaches people other media can’t
uk15/05/15
Political Party Advertising on OOH in 2015 and the changing use of the medium
uk05/05/15
Talon Dominates at the Outdoor Planning Awards
uk23/04/15
Digital Out of Home Upgrade on the London Underground
uk17/04/15
Easter sun shines light on hot outdoor sector
uk02/04/15
McDonald’s uses DOOH and Regional Messaging
uk01/04/15
Eclipses, Moon Shots and Giant Leaps
uk01/04/15
Talon’s view of Neuroscience 2 – Beyond Out of Home
uk20/03/15
Oreo creates its own Total Eclipse around celestial event
uk06/03/15
Virgin Trains East Coast to launch on new Forrest Digital Screen
uk02/03/15
Mini Babybel® launch interactive cinema campaign
uk19/02/15
OOH grows by 3% in 2014 to become a £1 billion sector for the first time
uk09/02/15
OPI promotes Fifty Shades range
uk12/12/14
Icelandair promotes its new stopover service with OOH
uk10/12/14
The Screen @ Southern Terrace launches with Marc Jacobs
uk08/12/14
Media first, ego second for great comms planning
uk13/10/14
The newly digitised Old Street EC1 site launches with YouTube
uk18/09/14
The Marriage of Context and Technology in Out of Home
uk17/09/14
Google goes Outside once more to deliver dynamic location-based content
uk08/09/14
TSB launch innovative mobile data-led OOH campaign
uk01/09/14
Walkers transforms Bus Shelters into tweet-activated vending machines
uk14/08/14
Acquisition signals a boost for Digital Out of Home
uk05/08/14
Talon’s view on Ocean’s £15m takeover of Signature
uk05/08/14
Eye tracking technology in OOH
uk25/07/14
SSE drives OOH campaign for the 2014 Commonwealth Games
uk18/07/14
World Cup: OOH campaigns were the real winners
uk12/06/14
Convention, Context and Constraint
uk17/04/14
PepsiCo transforms StreetTalk kiosks into giant 3D bottles
uk03/04/14
Why Data & Insight working together is making a difference in OOH
uk03/04/14
Adrian Skelton appointed Chief Client Officer
uk28/03/14
easyJet Launch South Terminal Lift Shaft at Gatwick Airport
uk12/02/14
Talon Outdoor Announces Scottish Expansion
uk27/01/14
UKTV uses Innovative Out of Home technique
uk20/01/14
Taking responsibility for earthquakes in Out of Home
uk05/12/13
Power of Scotland – Commonwealth Games 2014
uk20/11/13
Eric Newnham Named Serial Entrepreneur of the Year
uk15/11/13
The Changing Face of Out of Home installation advertising
uk11/11/13
John Ayling & Associates appoints Talon Outdoor as Out of Home Agency
uk23/10/13
Great British Entrepreneur Awards Shortlists Eric Newnham
uk14/10/13
Route – Misfiring Ferrari or Big Data Solution?
group23/09/13
Talon Outdoor Brand Relaunch
uk20/09/13
Roy Shepherd to join as Client Director
uk12/06/13
Sony unveils new PlayStation®4 campaign
uk26/04/13
Steve Bond appointment
uk23/04/13
Nissan Oxford Circus campaign
group19/04/13
Nick Mawditt appointment
uk06/02/13
James Copley appointment
uk21/01/13
Andy Tilley appointment
uk28/11/12
AMS appoints Talon
uk03/07/12
Eric Newnham joins and relaunches Talon
