Giffgaff

Giffgaff is one of only two mobile networks in the UK to achieve a B Corp certification. It’s proof that they care about their customers, colleagues, community, environment and how they run their business. ​

Whether that’s good flexible SIM only deals, good value, good tech or business as a force for good, goodness has always run through giffgaff’s veins. It was now time to share this goodness with the nation, but how?

As a multi-channel campaign, we knew that OOH would have to work hard in a complementary role. The OOH placements had to embody giffgaff’s B Corp commitments by prioritising partners with the strongest sustainable credentials where possible.

Compared to a standard media plan, the campaign had a 7,314Kg carbon saving of CO2.