Lucozade uses OOH to burst into the stimulant energy category and build brand fame.
Reach is key with a launch campaign in order to catch the attention of passers-by and reach energy drink enthusiasts on the move . The inventory selected were not only premium placements but were also strategically located in high footfall locations.
As creativity is the second-highest driver of advertising profit, the campaign included a four-metre 3D can of Lucozade Alert which was placed on a golden square in Wexford St.
To further amplify the launch vibrant creative and supporting formats were used nationwide in order to build brand fame and drive further conversations.
This campaign was planned and bought by Posterplan.