Given the success of the ID range in the Irish car market, Volkswagen and BBDO Dublin were keen to remind consumers of the higher purpose and position of the ID. Range.

A powerful statement was needed in order to catch the attention of consumers and cut through the noise and the clutter. 

The bespoke special was strategically placed on Dublin’s Macken St due to its roadside visibility ensuring broadcast awareness and reach. 

It took two days to complete, and the finished result was a perfect demonstration of how a simple carbon pencil can be a force for good and help point the way to a zero-carbon future for Volkswagen.

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