Dominos special build nightshot on the 240 sheet in Terenure


To promote the group ordering feature available exclusively on the Domino’s Pizza Group app we ran an Out of Home campaign that aimed to re-connect consumers through three creative placements.

A creative build on the 240 sheet in Terenure incorporated a 2D yodel prompting a call to action for group orders. The Golden Square, located in Rathmines, used site-specific creative that matched the brickwork and window style of the building it appeared on. Lastly, with a media first in Ireland, Domino’s broke the frame of 25 Dublin Bus Superside formats, maximising impact with commuters and pedestrians.

Created by creative agency VCCP, the three executions were further supported by a national targeted campaign that was planned, bought and produced by Talon Ireland and Havas Media. 

The campaign ran from the 18th – the 31st of July 2022.

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