Blizzard Games employed a programmatic Out of Home strategy using Talon’s proprietary DSP Atlas in order to cut through to the target audience of male gamers aged 18-49 in advertising their World of Warcraft – The Burning Crusade.



The campaign not only cut through to the desired audience, with a +79% uplift in on-target audience impressions, but through conducting a brand uplift study, the effectiveness of the campaign was demonstrated.

Perceptions of The Burning Crusade were strongly enhanced, particularly amongst the target male audience.

Additionally, bottom end metrics of brand consideration and purchase intent saw exceptional uplifts, outperforming benchmarks and highlighting Atlas’s ability to drive metrics traditionally associated with online, performance channels.

on-target audience impressions
A brand for me
brand preference
purchase intent

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