As Christmas 2021, was gearing itself up to be a special one. Jameson wanted to establish themselves as the drink of choice for the season.
In order to bring this to life we needed an engaging and disruptive display and to have presence in a prominent city location.
Working closely with media agency Spark Foundry, creative agency Nineyards and XL Media, the team devised a creative and festive themed Out of Home (OOH) installation.
We transformed the front of the well-known Barge Pub in Ranelagh into a Jameson Christmas tree.
The special 3D build was carefully crafted with over 400 Jameson bottles individually lit and pixel mapped with the latest LED technology to be able to deliver seasons greeting messages and to drive awareness of the popular Irish drink.