CPG Newcastle 093


John Lewis challenged us to generate excitement prior to their ad release and establish themselves as the official home of Christmas by installing replica builds of the spaceship featured within their ad before the official launch. 

CPG Newcastle 051


The spaceships were built using the 3D drawings used to create the build featured within the ad to ensure they were both exact replicas. The set dressing was designed to match their surroundings by replicating the flooring and street furniture at each site.

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