Tesco opened a new store in Dublin – Tesco Charlemont Square! However, as it was a little tucked away, the supermarket chain needed to help passers-by locate the store.
In collaboration with BBH Dublin, they took a very traditional route, but added their own little twist. A 48-sheet billboard poster, a projector, and a brilliant copywriter manning the keyboard while staring at the crowd outside.
This campaign was planned & bought by Posterplan.