Hollywood Bowl

In 2022, Hollywood Bowl Group used OOH tech to drive footfall and pre-booked visits to their UK Hollywood Bowl and Puttstars mini-golf centres across the Easter school holiday period. 

By utilising Talon’s proprietary OOH technology to identify and reach Hollywood Bowl’s target audiences in a new way, serving them bespoke relevant content in line with local weather conditions, we generated a meaningful increase in footfall to their centres vs. a leading industry peer. ​

Significantly, these results extended beyond the real world, with the programmatic OOH activity also driving consumers online eliciting a significant improvement of web performance and online bookings.