In 2015, the UK was looking forward to seeing the biggest visible solar eclipse in over a decade. However, as it has done in the past, we suspected that the notorious British weather would probably spoil it.

So we joined forces with Oreo to create our own solar eclipse to guarantee that everyone could enjoy it.



Using real-time astronomical data, we mirrored the exact time and trajectory of the sun and moon for each digital display site.

The Oreo Eclipse was live in both London and Edinburgh on March 20th from 8:25 am-10:40 am, matching the solar eclipse UK movement in real-time.



One hour after the eclipse’s completion, we distributed time-lapse videos on social media. By giving the UK the eclipse British weather denied them, we made Oreo the star of the celestial event of the decade.

People saw the Oreo Eclipse in 1 day
Increase in sales that month
Publications covered

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