01.
INTRO
HSBC wanted to drive awareness of its Global Money Account.
01.
Execution
A selection of across roadside, rail and London Underground 6s and D6s, were utilised, as well as Large Format Digital.
01.
Results
57% took away the core campaign messaging around HSBC’s Global Money Account, outperforming other finance benchmarks of 43%
The campaign saw strong uplifts across the brand funnel, particularly among its target audience of ABC1s.
+22%
agreed that HSBC is a bank for everyone
+23%
brand consideration
+28%
intent to open an account