HSBC

HSBC wanted to drive awareness of its Global Money Account.

A selection of across roadside, rail and London Underground 6s and D6s, were utilised, as well as Large Format Digital.

57% took away the core campaign messaging around HSBC’s Global Money Account, outperforming other finance benchmarks of 43%

The campaign saw strong uplifts across the brand funnel, particularly among its target audience of ABC1s.