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This summer is jam-packed with fixtures and what better way to reach sports fans in the right context than with precisely targeted, data-fuelled digital OOH (DOOH).

Head of Programmatic, Nicola Fox, uncovers how advancements in the OOH space are helping brands connect more effectively with sports fans this summer. Our collaboration with PepsiCo is a shining example of a brand effectively leveraging best in class targeting capabilities to speak directly to their audiences with content they care about.

Read the article on The Media Leader.

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As digital marketers adapt to a post-cookies world, Emily Alcorn, Head of Effectiveness at Talon, explains how Out of Home advertising, with its innovative use of data and dynamic content, sets the standard for effective, targeted campaigns.

Read the article on Campaign UK.