In summer 2022, PepsiCo launched their new core branding campaign ‘Pop, Fizz, Ahh’ for Pepsi Max. This new onomatopoeia-based brand platform celebrates the refreshing quality and taste of Pepsi Max, and OOH played a crucial role in bringing this to life.
As a campaign centred on 3 key words, the creative was bold and eye-catching. The OOH strategy needed to effectively amplify this. And this is exactly what we did – PepsiCo were live across nine different formats, ranging in size and shape, with individual locations and environments selected to best reach our 16-44s target audience for maximum impact.