01.

SUMMARY

Oanda increased website visits and drove online conversions with DOOH exposure at a rate above that of a control group.

Even as overall website visits declined over the course of the campaign, exposed visits rose over the same period.

70%
lift in website visits in NY market
6.2X
more likely to visit Oanda site as a result of OOH exposure
2.3X
more likely to convert online following OOH exposure

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Milk 26.2

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