Talon Expands into Europe and Appoints Winfried Karst as Managing Director, Germany

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As part of the ambition to become the market leading global independent OOH agency, Talon Germany opens in Frankfurt today with newly appointed Managing Director, Winfried Karst at the helm.

Frankfurt, Germany (February 20, 2020): Today, Talon Outdoor, the independent Out of Home media specialist, announced the launch of its German division with Winfried Karst appointed as Managing Director. Karst is tasked with driving business in Germany, mainland Europe, and international spend from across Talon’s Plexus network, expanding Talon’s reach in mainland Europe.

During Karst’s 30-year career he spent over 12 years at Kinetic as co-founder and COO of Germany and Austria, and CEO of Switzerland. This was followed by senior management positions at Amscreen Europe, Goldbach and a 4-year involvement in the Digital Signage Federation as European Vice President. Most recently, Karst has been CEO of SK2 Solutions a consulting and media business focusing on the area of healthcare clients and digital Out of Home.

Karst takes up his new role immediately and is based in Frankfurt, in new offices in the heart of the Rhein-Main media and creative community, working with professional AdTech partners. Karst will focus on working with existing and new client partners and report into the London headquarters working closely with Managing Partner, Adrian Skelton.

Barry Cupples Talon Group CEO said: “I am delighted to announce the appointment of Winnie as the Managing Director of Talon in Europe. His extensive experience of the Out of Home market across Europe and more recently his focus on digital transformation and technology-led solutions, makes him ideally placed to take Talon’s Smarter as Standard philosophy to the heart of Europe.” 

Winfried Karst, Managing Director, Talon Germany added: “I am thrilled to be joining Talon and driving the next phase of growth across mainland Europe. This is an exciting time for the Out of Home marketplace. More and more clients are looking to take full advantage of innovation in the digital era, and Talon are in a great position in terms of our technological capabilities, audience insight, data intelligence and global footprint.

“As OOH campaigns become increasingly automated and programmatic there is a growing demand for dynamic and contextual creative. The expertise of Grand Visual, which Talon acquired during 2019, and their strong tradition in delighting clients with dynamic, creative optimisation services will also be a game-changer in domestic European markets.”

Germany address: Uhlandstr. 4, DE-65189 Frankfurt (Wiesbaden)