Talons DSP Atlas Shortlisted for Best Buy-Side Programmatic Platform in the Digiday Tech Awards
Talon is delighted to share that Atlas, our automated digital OOH buying platform which enables advertisers to access premium OOH inventory across multiple markets and formats via integrations with leading supply-side platforms (SSPs) has been shortlisted for the Best Buy-Side Programmatic Platform award in the Digiday Technology Awards.
The Digiday Technology Awards recognise the technology modernising media and marketing. Additional technology categories include Best AI Tool, Best Content Management System, Best CRM Platform, Best Content Marketing Platform, Best Customer Data Platform, and Best In-Store Technology.
When compared to traditional OOH planning, Atlas effectively drives 2.3x more uplifts in Brand Preference and 1.6x stronger uplifts in Purchase Intent. Atlas further drives the bottom funnel metrics that are normally associated with digital and social media advertising, seeing 2.6x stronger uplifts in Purchase Intent when compared to social media. Average uplifts across Atlas campaigns in Brand Preference have seen a year-on-year increase of +78%, highlighting how Talon Tech evolves and improves each year.
Nicola Fox, Head of Programmatic, said “This nomination showcases the innovative use of Atlas, which aims to redefine the Programmatic Digital Out of Home (prOOH) landscape. It’s the only audience-first OOH DSP, utilising bespoke audience targeting from Talon’s DMP Ada to enable both real-time bidding and open direct routes to market. This has enabled optimisation for every campaign against multiple factors including audience, price, goal, and time”. The Digiday Technology Awards winners will be announced on Tuesday, 29th August 2023.