Out of Home Executions: Are Drones the Future of Brand Fame?
A recent trend that we’ve been seeing a lot of in the advertising world lately is drones. Despite some infamous cases such as the Gatwick airport incident, drones provide an incredible opportunity for Out of Home (OOH) brand fame.
So, what are Drone Light Shows?
A drone light show is a performance of illuminated and choreographed groups of drones, arranging themselves throughout the show into different aerial formations. These formations can recreate desired images and words in the sky via a computer program that creates flight commands from graphics. These commands are then communicated to the drones.
The creative possibilities of drone light shows are immense – which is why we’re now seeing lots of brands using them all over the world.
A notable example would be Lady Gaga’s Pepsi Zero Sugar Super Bowl LI Halftime Show in 2017. As she performed, drones could be seen throughout the show, creating images such as the USA flag, as well as displaying the Pepsi logo over the stadium. The end result was mesmerising and is still talked about and heralded five years later.
Of course, this wasn’t the first time that a drone light show was executed, but it was a major turning point for brands and how they too could harness drones creatively.
In recent times, we’ve seen a variety of brands executing visually stunning and memorable drone light shows.
Kicking off Art Basel 2021 in Miami, Florida, Chanel marked the 100th birthday of its Chanel No.5 fragrance with an exquisite drone light show. As well as displaying the Chanel logo in the air for all to admire, the brand also created images of its bestselling perfume bottle that was 600 feet tall and the profile of the brand’s creator Gabrielle Chanel. The drone light show also took place in Korea, receiving incredible coverage on social media and by the press.
Over Shanghai’s iconic skyline, global luxury automotive brand GENESIS, broke the Guinness World Record for the Most Unmanned Aerial Vehicles (UAVs) airborne simultaneously. A total of 3,281 drones came together to create the Genesis emblem, celebrating the official entry of GENESIS into the Chinese market.
Another recent and incredible drone light show was for the alcoholic beverage brand, Johnnie Walker. Taking over Goa’s skyline, a popular party destination in India, audiences were mesmerised by over 500 drones at midnight to celebrate and bring in 2022.
The show transformed the night sky with messages to inspire India to #KeepWalking as they welcomed in the New Year.
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