YONGE AND DUNDAS SQUARE

In partnership with Branded Cities, we secured Yonge and Dundas Square to promote the launch of McDonald’s Ronald McDonald House Cookies.

Utilizing a mix of Out of Home media, the campaign featured iconic static boards, a marketed food truck where consumers could try the product, and interactive digital boards with a UGC component in which participants could write a personalized message that would be displayed in real-time.

The activation of this multi-faceted Out of Home display received over double the expected engagement and is an extraordinary example of utilizing memorable campaigns in high-impact localized markets.