Schuh

Well-known for its adult offering, schuh utilised intelligent data-driven Out of Home to increase awareness of their kid’s shoe offering and drive the growth of kid’s shoe sales in their stores and online throughout the summer months of 2022. 

Utilising Talon’s proprietary DMP Ada to identify Schuh’s target audience of Parents of School Kids, and planning the campaign through Atlas, Talon’s DSP, we grabbed the attention of Schuh’s target audience, increasing footfall amongst parents of school kids and increasing online traffic during the noisy summer holiday period for this demographic – outperforming competitors who saw declines during the OOH activity.