Motorway

Offering a way to “sell-your-car-the-haggle-free-way,” Motorway is a new online platform, allowing users to sell their car for a great price, completely free. 

We identified OOH as a crucial channel to achieve and exceed Motorway’s goals, enabling the brand to deliver its message across high visibility, impactful formats. By using OOH and Talon’s DMP, Ada, we’d be able to extend the brand’s coverage beyond TV to reach an even larger, bespoke audience. 

This resulted in a 9.1% increase in cover, resulting in positive shifts in awareness and significant uplift in brand consideration.