FUNKIN Cocktails

FUNKIN are a challenger brand on a mission to make great tasting cocktails available everywhere (doing to cocktails what prosecco did to champagne).

Our mission was clear: deliver an OOH media strategy that spoke directly to consumers in the right place and at the right time, giving them permission to enjoy cocktails whenever, and wherever they’re ‘feeling fine’, not just on special occasions. 

The campaign was delivered across OOH, AV and Social. OOH was pivotal in creating reach and scale, while also working in harmony with Social to deliver contextual dynamic messaging.  

Running across 2 bursts, a combination of paper and digital formats created a network of placements to deliver cover across key cities, while also targeting local events and leisure locations. Overlayed with POI and stockist data, each format was selected to be as hardworking as possible.