Inside Talon: Lucy Baumgartner
Outside thinking – it runs in the Talon family. We pride ourselves on being a company built on people with big ideas. People who constantly challenge themselves and the industry to re-imagine and re-invent the possibilities of what Out of Home can be.
In this series, we’ll be getting to know more about the people of Talon, their roles, advice and what they get up to outside of OOH. This week, we sat down with Lucy Baumgartner, our Senior Effectiveness Executive and also the recipient of the OMA’s Rising Star Award.
Explain your role?
My main role is to provide campaign measurement solutions for our clients. I manage the measurement fieldwork with our research partners, and then create reports and run debriefs with clients, giving insight into how their campaign performed and future recommendations.
What does a typical day at work look like for you?
I usually get into the office early to beat the busy commute and check in on where our measurement studies are tracking. If studies have completed and we have received client data I will create reports, and if not I work on wider projects to inform industry questions. You’ll usually find me buried in our benchmark database and admiring my excel formulas.
What do you enjoy most about working in OOH?
I think generally it’s a very exciting channel. I love constantly pointing out our campaigns when I’m out and about (to the annoyance of my friends!) We’re also a very sociable bunch so the lunch time drinks are usually the highlight of the day.
Most memorable moment or achievement from your time in the industry?
Definitely winning the OMA’s Rising Star award and celebrating with all my colleagues and friends!
Any tips or advice for someone interested in joining the industry or pursuing a similar career path?
Don’t get too wrapped up in what you think you should do in your career. I studied history at university and absolutely hated numbers and presenting at school. Now analysing numbers and trends and presenting back to the company and clients is the largest part of my job and I thoroughly enjoy it.
What do you get up to outside of work?
At the moment, my favourite thing to do is look after my new niece. But when I’m released from babysitting duties I enjoy exercising and getting out of the city for walks.
If you could quickly and easily learn any new skill, what would it be?
Definitely learn a language, probably Italian so I could travel the country and eat my bodyweight in pasta and tiramisu.
Share a memorable adventure or travel experience you’ve had during your free time. How did it impact your personal growth or perspective?
I met my partner in Thailand at an elephant sanctuary after he offered me a banana – no pun intended.