How Talon Outdoor & SMP Are Working Towards a Greener Future One OOH Panel at a Time by Switching to 100% Recycled Paper
As part of its commitment to a sustainable future, Talon Outdoor, the independent Out of Home (OOH) specialist media agency, is offering clients 100% recycled paper that is also fully recyclable.
Talon Outdoor and its print partners SMP are now offering 100% recycled paper that is also fully recyclable to its clients. Working towards a future that is greener and sustainable, Talon and SMP have been exploring and developing this solution for small format OOH.
Side by side comparisons showed that the newly improved paper is still high quality and looks no different day or night. With the paper that is currently used being 30% recycled and fully recyclable, this is certainly a leap in the right direction.
Around 25% more expensive than 30% recycled paper, Talon is offering the 100% recycled paper as a paid-for addition, urging clients to consider their impact on the environment.
Amy Horton, Chief Product Officer, Talon Outdoor said: “At Talon we take our responsibility for the planet very seriously. We are extremely proud to offer our clients our newly innovated recycled paper initiative, a development that puts both us and our clients on track to a sustainable future.”
Paul Chapman, Commercial Director, SMP Group added: “As a business built with sustainability throughout its heritage, we are proud to offer 100% recycled paper that is fully recyclable. After exploring and developing this product, we can now offer a product that is vibrant and high quality but with the added benefit of positively contributing to the Client’s environmental and sustainability charters.