How brands have owned April Fool’s Day with OOH

With April Fool’s Day just around the corner, we’re looking at some of the innovative and humorous ways our leading clients have used out-of-home (OOH) to participate in the cheeky custom 

April Fools’ Day Mastery: Brands Owning the Day with OOH

Taking place every year on April 1st, April Fool’s Day is an almost international custom where many will play practical jokes and tricks on one another. Although its exact origins are not certain, it seemingly dates to the 1300s, and is widely celebrated across the globe. 

This year, the event takes place on a “Hump Day” (Wednesday), making this a great opportunity for brands to brighten audience’s mood with some light-hearted creative. However, to avoid being the April fool, all OOH creative must be taken down at midday!  

So, let’s take a look at some of the brands we’ve had the pleasure of working with, who owned April Fool’s Day with OOH.