01.

SUMMARY

MSC Cruises turned to OOH to generate awareness for MSC Meraviglia’s year-round voyages sailing out of New York City.

The two-month campaign utilized a mix of digital formats to effectively increase awareness and lift brand sentiment.

87%
were likely to recommend MSC Cruises
83%
showed purchase intent (+13 p.p. vs. the control group)
70%
expressed an improved opinion of MSC Cruises

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