Talon US
MSC Cruises
Awareness & Brand Perception
01.
SUMMARY
MSC Cruises turned to OOH to generate awareness for MSC Meraviglia’s year-round voyages sailing out of New York City.
The two-month campaign utilized a mix of digital formats to effectively increase awareness and lift brand sentiment.
87%
were likely to recommend MSC Cruises
83%
showed purchase intent (+13 p.p. vs. the control group)
70%
expressed an improved opinion of MSC Cruises
