TALON’S CMO GUIDE TO OOH EFFECTIVENESS
As marketers and agency partners pivot their media planning and buying strategies from channel silos to an omnichannel approach, it’s more important than ever to rethink the role of OOH. Talon created the CMO Guide to OOH Advertising for marketers to unlock the full potential of a sophisticated media channel, presenting insights, expert tips, and case studies.
Highlights for Marketers:
- Take advantage of a flexible and dynamic medium with the advent of digital-forward and programmatic buying strategies
- Execute more efficient and effective OOH campaigns by precisely identifying and reaching audiences through data-led targeting capabilities
- Break the mold on creative boundaries by tapping into tech-led OOH executions (3D, AR, Experiential) that create meaningful connections with consumers
- Achieve full-funnel outcomes that measure the impact of OOH campaigns – from brand awareness and consideration to brick-and-mortar footfall and online/offline sales lift
