The Guardian

With its 200th birthday approaching, the Guardian wanted to use the milestone to celebrate their heritage, but also look to the future. 

The centrepiece of our campaign were multi-city OOH executions including special builds that were still in progress. We also chose locations with deeper meaning – such as the mega-banner in Manchester close to the Guardian’s birthplace. The copy was crafted with a knowing nod to our readership who share our values.