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To support Scotland’s national men’s football team in their first major tournament since 1998, Tennent’s utilised multiple OOH formats to create excitement and buzz leading into the 2020 Euros.

Driving mass awareness of Tennent’s support whilst using our trademark tongue-in-cheek messaging, our multi-layered campaign consisted of classic and digital formats – including “lager than life” banners and several nights of Guerrilla projections. 

As a result of using multiple OOH formats, we successfully drove mass awareness, social media interactions and sales.

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