Following their customary approach of engaging with audiences through striking visuals and content, SickKids developed a campaign to kickstart their fall fundraising drive.

The highly inspiring ad campaign served as the organization’s final push toward SickKids’ lofty fundraising goal, raising $1.5B by 2023 to completely rebuild their world-renowned hospital.

To identify prospective donors, we used a variety of data sources to determine postal codes of existing donors and match this with boards, cinemas, and transit shelters that over-index for their audience to build out the most effective targeting possible.

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