When it comes to social messaging, OOH delivers powerful ideas – but it also builds trust with people at their most vulnerable. Scottish Government exemplified this with their ‘Turn to SARCS’ campaign.
The campaign targeted survivors of rape or sexual assault who often don’t know where to access support. By using OOH, the campaign delivered this sensitive message in effective and relevant contexts – from pharmacy waiting rooms, to shop changing rooms.
The results were hugely compelling, with high levels of spontaneous awareness attributed to OOH, and most importantly, an uplift in use of the service across Scotland.