The annual electronic dance music festival, SoundStorm, held in Riyadh, Saudi Arabia attracts over 700,000 every year. In 2021, we made it possible for New Yorkers to also enjoy the experience.



A media first for Digital Out of Home  – we took a live stream from the festival and displayed this on two screens in New York’s Times Square. An hour of live footage was shared from city to city, with a short URL on the billboards inviting the people in Times Square to gain live audio access on their mobile devices and enjoy the festival at the same time as everyone in Riyadh. 

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