Talon US
PUMA Classics
OOH Lifts Awareness & Consideration
01.
SUMMARY
PUMA drove uplift in awareness, consideration, and recall for its Classics line of shoes and apparel.
PUMA utilized OOH in key metros, including New York, Chicago, and Los Angeles, targeting Adults 18-34.
01.
RESULTS
46%
had increased consideration for PUMA Classics96%
felt positivity for PUMA Classics ads57%
sought to find out more about PUMA Classics
