Through OOH, Pret a Manager set out to increase brand awareness, generate strong ad recall of its Holiday offerings and likeability, and drive purchase intent & app download consideration.
Using a targeted approach, we optimized the OOH location selection by geofencing commuter hubs to reach persons on their way to and from work, through programmatic utilizing Talon’s OOH programmatic DSP, Atlas, and direct. Simultaneously, we geofenced all Pret a Manger store locations in Manhattan to reach those within proximity.
Exposure to OOH across all sites effectively impacted consumers’ awareness of Pret a Manger, recognition, and purchase intent. Purchase intent was lifted across almost all meals and product offerings featured in the assets. Overall, 52% of those exposed to the campaign recalled seeing an advert for Pret a Manger.