PGIM

PGIM is the asset management arm of American life insurance company Prudential Financial.

They were looking to target the mid-senior level business audience with Out of Home in a captive, conducive environment.

The Qantas Business Lounge at Sydney Airport was selected as over 270,000 passengers pass through it every month and of those who passed through it, 6 times were more likely to earn over 160k.

The Lounge also has a high dwell time of over 43 minutes.

The campaign ran for 4 weeks from 06 Mar – 02 Apr 2023.