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HSBC’s hard-hitting campaign raising awareness of financial abuse utilised Out of Home (OOH) to have an enormously positive impact on the community. 

OOH as a broadcast channel was the clear choice to inform and educate audiences of this important and little-known subject. A less obvious ask, was using OOH to reach into the most private and safe spaces and deliver the message to victims in a sensitive and discreet manner.  

We delivered millions of impacts, discreetly, alongside an acclaimed billboard that brought a victim to life, escaping the clutches of their abuser.

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