We were tasked with targeting key clientele through print mediums while continuing to associate Lait Bio to the environment in a perceptual manner.
Utilizing the advancements available, we created a lifecycle with the paper itself. In a team effort, the insert included a basilica seeded paper in the shape of a glass of milk. This interactive insert included instructions on how to plant and grow the basilica using only ecological products. This campaign is a strong example of how the client’s values can be represented through the medium and not just the message.