Premier Paints introduced their groundbreaking TruSnap lids, aiming to generate excitement with an eye-catching OOH campaign that highlighted their advanced paint can lid technology. To achieve this, we crafted a campaign that transformed manhole covers with captivating ground decals, mimicking the appearance of aged, rusted paint can lids.
Clever copy, such as Keep your paint can lid from looking this rusty elicited smiles and laughter from pedestrians passing over the manholes. The campaign was launched in fashionable shopping centers across Toronto and Montreal including Square One, Shops of Don Mills, and Dix30.
By strategically placing the decals on manholes in high-traffic areas, the campaign garnered an impressive 10 million impressions during its 4-week duration.