BBC Women In Sport 536394 179441 180722 LS20 9BT (3)


A once-in-a-lifetime opportunity to radically change deep-rooted English culture, the BBC used OOH to galvanise a nation during the Women’s Euros and kickstarted a revolution. 

This campaign harnessed the power of Dynamic DOOH to support the Lionesses through the Euros in a multi format campaign with OOH as the lead channel, cheering them on at every step of the way, building hype and engagement throughout the tournament. 

Only 1/3 of fans said they intended to watch the tournament before it started – yet through the might of the Lionnesses and the power of OOH we smashed 2017 viewership by +17m! 

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