BBC

A once-in-a-lifetime opportunity to radically change deep-rooted English culture, the BBC used OOH to galvanise a nation during the Women’s Euros and kickstarted a revolution. ​

This campaign harnessed the power of Dynamic DOOH to support the Lionesses through the Euros in a multi format campaign with OOH as the lead channel, cheering them on at every step of the way, building hype and engagement throughout the tournament. ​

Only 1/3 of fans said they intended to watch the tournament before it started – yet through the might of the Lionnesses and the power of OOH we smashed 2017 viewership by +17m!