In the lead-up to the Rugby World Cup’s kick-off in early September, and after a successful launch on TV, we embarked on an exciting OOH adventure with Kevin, the rugby enthusiast.




It all began with a spectacular premium format campaign that unveiled Rugby Kevin to the world.

As the days unfolded, Kevin took to the skies of Dublin, marking the launch of Rugby Kevin teddies and inflatables in-store. Amidst the clouds, he had a special message to share with Irish Rugby’s head coach, Andy Farrell.

But the story didn’t end there. On match weekend, Kevin’s presence was noticed around Dublin city and at Dublin Airport, where he became the source of immense excitement for Irish fans, both home and away.

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