Digital Activation Director/Manager

Role Description

This role is responsible for directing and operating the use of Talon’s tools and technology to optimize digital OOH activations. This role oversees several more junior Activation roles within the team and will partner with Client lead to create strategic campaign recommendations and provide exceptional campaign executions which deliver and/or overdeliver on client expectations and Talon’s business goals.   In this role, you will be a front-facing representative of Talon who provides digital leadership when communicating internally – to upskill and empower other Talon team members – and directly to our clients, agency, and supply-side partners. You will have a commercial and client-centric mindset which will enable you to shape and drive the growth of our rapidly expanding digital business and team.   You will have overall responsibility for programmatic campaign strategy, supply and supplier management, and campaign trafficking, monitoring, optimization, and reporting.   You will also be responsible for representing Talon’s audience targeting tools and interfacing with Talon’s product teams to inform strategic feature development and roadmap priorities.  With a large technical foundation, this individual will be client and operations focused with a sense of curiosity and the ability to dive deeply into data to uncover insights and value. This role will also work closely with Talon’s internal software development and product teams, as well as external data, technology, and inventory providers, to continuously evolve our capabilities and offering.  *We are open to hiring this role at either the Manager or Director level.


At Talon, our purpose is to be the independent agency of choice providing a pioneering global platform for brands to connect with audiences in the outside world. We want to reimagine the industry to deliver greater value for our clients whilst inspiring people and caring for our planet. We’re passionate about OOH and are on a mission to drive the growth of this sector within the media industry – changing perceptions of it as a legacy medium to one that is highly effective, creative, sustainable, and measurable for our clients.

In our first 10 years, our desire to offer intelligent, creative, technology-led OOH solutions and a full-service OOH offering saw us grow into a team of over 300 people located in key cities across the globe. In that time, we have been awarded for our approach to our people, our clients and our industry and want to continue and expand upon these successes.


  • 3-7+ years work experience in digital agency planning/buying roles and programmatic tools and technologies (DSPs, SSPs, etc) 
  • Work experience in media and programmatic tools and technologies (DSPs, SSPs, etc.) 
  • Familiarity and knowledge of the media agency landscape 
  • Familiarity with out of home and/or digital advertising channels as well as data and audience targeting 
  • Excellent attention to detail 
  • Ability to simplify complex client or business problems  
  • Excellent people management skills 
  • Ability to lead and organize your team and have honest conversations, when required 
  • Solutions and results oriented 
  • Ability to collaborate effectively with different functions and business units across the Talon group.  
  • Ability to think strategically and creatively in developing proposals and building out efficient campaigns 
  • Self-motivated and enthusiastic 
  • Naturally solution and resolution focused


We are diverse group of passionate OOH professionals who value respect, fairness and integrity.  We take pride in our people, big ideas and the partnerships we’ve established.


“Talon ensures everyone feels welcome, has all of the tools readily available to be able to succeed. Talon takes seriously their responsibility as an employer, not only to employees but also to their customers and anyone they work with, including the planet. There is a constant striving from all levels to improve and ensure the way we work is better than yesterday.”



As industry provocateurs and pioneers, we respectfully challenge the status quo, take pride in our people, big ideas and partnerships.

  • We embrace change
  • We challenge respectfully
  • We lead the way


We are a diverse collective of changemakers who value respect, fairness, and integrity and expect the same in return.

  • We value collaboration and togetherness
  • We are empathetic
  • We embrace individuality


Our trailblazing spirit and learning centric culture ensures our knowledge provides maximum value to each other and our clients.

  • We grow and learn
  • We are trusted
  • We are mission possible

Talon is an equal opportunities employer. We celebrate diversity and are committed to creating an inclusive environment where all individuals can thrive. We seek to employ and develop a workforce representative of the markets that we serve and brands that we represent.