Talon and SMP Group Expand Sustainable Solution for Classic OOH with 100% Recycled Paper for 6, 48 and 96 sheet campaigns
Talon, the independent Out of Home (OOH) agency, in partnership with SMP Group, has expanded its sustainable solution for classic OOH campaigns. As part of its commitment to a greener and more sustainable future, Talon is now printing all classic roadside 6 sheet, 48 sheet, and 96 sheet campaigns for clients through SMP on 100% recycled paper as standard. Following the successful launch of 100% recycled 6 sheets in 2022 defaulting to recycled printing is a natural progression to support sustainable OOH production.
Sustainable Partnerships: Talon & SMP’s Green OOH Solution
SMP Group is a pioneer in bringing to market 100% recycled material that is also recyclable, with one of the lowest carbon emissions in the OOH industry. They use FSC approved material, water-based inks, and an energy-efficient manufacturing facility that uses renewable energy through the recent installation of solar panels. The newly improved paper has been tested side by side with standard paper and has been found to be of high quality, with no discernible difference in appearance day or night. The 100% recycled paper is recyclable, and clients will be offered an opt-out if they would prefer to use standard 30% recycled paper.
Luke Willbourn, Managing Director – UK at Talon, said, “At Talon, we take our responsibility for the planet seriously and are driving sustainability initiatives internally and across the OOH industry. We are pleased to expand our use of recycled paper as standard for the classic 6, 48, and 96 sheet campaigns we plan, a development that puts both us and our clients on track to a sustainable future.”
Bradley Slade, Group Managing Director at SMP, said, “As a sustainable manufacturing business one of the key pillars we work to is reducing our environmental impact. We have worked hard to deliver sustainable products and best practice to improve the products we deliver for our clients. Through investment in technology, research, development, and innovation – we are proud to have delivered 100% recycled material for Out of Home advertising and crucially, still ensuring quality assurance in this high-profile medium.”