Inside Talon: Faradillah Rahim
Inside Talon: Exploring the Professional Journey of Faradillah Rahim.
Outside thinking – it runs in the Talon family. We pride ourselves on being a company built on people with big ideas. People who constantly challenge themselves and the industry to re-imagine and re-invent the possibilities of what Out of Home can be.
In this series, we’ll be getting to know more about the people of Talon, their roles, advice and what they get up to outside of OOH. This week, we sat down with Faradillah Rahim, Campaign Manager in APAC.
Explain your role with Talon?
I’m based in Singapore, and my role primarily revolves around supporting the daily operational functions. This entails working closely with both the Sales Director and Managing Director to ensure smooth operations and to facilitate business growth.
What does a typical day at work look like for you?
A typical day for me involves addressing operational needs, overseeing daily tasks, ensuring smooth workflow, and assisting in various projects to contribute to the company’s success. It often involves task execution, campaign tracking and follow up to keep things running efficiently.
What do you enjoy most about working in OOH?
The industry is constantly evolving with new technologies and trends which gives me so many opportunities for growth and learning. Working with various stakeholders such as the advertisers, agencies, and media owners fosters collaboration and networking opportunities. Seeing the campaigns that I work with, come to life in public spaces and observing their impact firsthand can be very rewarding.
Most memorable moment or achievement in your time in the industry?
It was when a campaign I contributed to which won a prestigious award, recognizing the effectiveness of OOH work. It was such great accomplishment to see the team’s effort celebrated on a larger stage.
Any tips or advice for someone interested in joining the industry or pursuing a similar career path?
Keep yourself updated on the current events, industry trends within the media sector. Attending events and networking can open doors for job opportunities and valuable insights into the industry. Stay flexible and open-minded to change, as it will be crucial for success in this dynamic field.
What do you get up to outside of work?
I enjoy a variety of activities. I travel with my family at least two times in a year if time permits. I also enjoy staying active through hiking and yoga or going for runs. Spending time with my friends and family is important to me, whether its attending a small gathering or simply relaxing at home watching movies together. Overall, I try to maintain a balance between personal, social activities and relaxation outside of work.
If you could quickly and easily learn any new skill, what would it be?
I would love to learn baking!
Share a memorable adventure or travel experience you’ve had during your free time. How did it impact your personal growth or perspective?
Immersing myself in Okinawan culture was a fascinating and enriching experience. Okinawa has a unique blend of Japanese, Chinese, and indigenous Ryukyuan influences, which is reflected in its rich traditions, cuisine, and performing arts.
One aspect of Okinawan culture that stood out to me was the emphasis on community and harmony. I had the opportunity to participate in traditional cultural events such as Eisa festivals, where the entire community comes together to celebrate with lively drum performances. The sense of unity and camaraderie among the participants was palpable and left a lasting impression on me.
Overall, immersing myself in Okinawan culture was a rewarding experience that broadened my perspective, fostered a greater appreciation for diversity, and left me with cherished memories of the warmth and hospitality of the local community.
