A MONTH WITH TALON IN IRELAND BY ALANNAH KELLY
Taking on Interns is an integral part of our business, they tend to challenge the way “we’ve always done things”, while also bringing fresh, new ideas to the company. We also love being able to provide students with real-life experiences and introduce them to the OOH industry. After spending a month with the team, we asked Alannah to write up about her experience at Talon in Ireland.
Intern Insights: Exploring OOH with Talon in Ireland 2023
My name’s Alannah Kelly and I am a final-year Advertising and Marketing Communications student at TU Dublin. I was thrilled when I was offered the opportunity to work with Talon in Ireland for the month of January 2023. I was excited to learn more about the world of OOH, especially after learning so much about it in college. I could finally see how things were done in the real advertising world!
As I have found during my time at Talon, the OOH advertising industry is growing at a strong and steady rate. I’ve learnt many invaluable lessons that I will take along with me in my professional career. It was interesting to learn about Talon in Ireland’s background – what exactly is OOH, why advertisers and brands should use it and who their media partners are. I also learnt about the different roles and what they involve such as marketing, PR, dynamic, creative solutions, operations, research, and Insights to name but a few. Learning about these roles allowed me to understand the day-to-day aspects of the company while also giving me an idea of what role I would like when I complete my degree.
Over the last three weeks, I’ve worked on numerous projects and gained many new skills. My first project was on mapping where I learnt all about the tools used to place campaigns to best target consumers. I also worked on some competitive reviews which I loved as they gave me an excellent insight into the many trends that can be seen in OOH. It was also great seeing the many clients Talon in Ireland work with. I enjoyed participating in brainstorming meetings for upcoming campaigns, these meetings allowed me to see just how creative OOH can be. During my time, Talon’s People Forum organized several nice gestures and activities to coincide with Blue Monday. The activities were a global mental health talk, a team lunch, grabbing a colleague for a walk and a boardroom transformed into a chill-out area for the afternoon.
My time at Talon has been great, I have had the chance to meet so many amazing people while also seeing the process of their incredible work. From working at Talon, I have developed many skills and gained great confidence working within the OOH industry. I am so grateful for this amazing opportunity and thankful I was so lucky to have such an amazing company to work for!
Thank you so much Talon in Ireland for being so welcoming and for the amazing opportunity!