Sony Pictures

The purpose of OOH advertising is to be bold, to cut through the media noise and create stand-out moments – engaging audiences and changing perceptions.  ​

This collaboration between Sony Pictures, Global Street Art and Talon utilised combined the art of cinema with the creative possibilities of OOH to deliver a campaign which commanded the attention of audiences through unique and unmissable visuals focussed on Japanese culture.  ​

The campaign demonstrated what OOH does best – delivering a collaborative and memorable audience experience – truly breaking the mould, amplified beyond the streets online and creating lasting impact for Sony Pictures.