There’s a perception that to celebrate Pride, you must go to the big city hot spots of London, Manchester and Brighton. But Channel 4 knows that pride isn’t just in big cities – it’s in the tiny hamlets and old mining towns too.



Forever a champion of representing and supporting marginalised voices, Channel 4 showed up for Pride everywhere making a massive impact with multiple OOH formats, reminding everyone that Pride is, in fact, nationwide and demonstrating to those who have left small towns, and those who still live there now, that you can be whoever you arewherever you are.

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