Starbucks’ “Iced Coffee Zone” was more than a single installation, but an activation that transformed Kings Cross St Pancras in Spring 2023 with vibrant visuals, enticing aromas, and the sound of coffee crafting to create an immersive, full-sensory experience. All fuelled by a long-term commitment to data-rich OOH advertising.



This first-of-its-kind installation experience for Starbucks not only generated positive engagement but resulted in significant increase in brand consideration and drove store visits by +8% during the campaign period – making Starbucks iced coffee the taste of the season.

As a result, over two-thirds of people exposed to the tunnel wrap found Starbucks iced coffee appealing. 62% of people exposed to the tunnel wrap agreed Starbucks is somewhere they would get iced coffee from and there was a +4% increase in unique visitors to stores.

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